I’m a Decent Writer, So Why Not Just Do My Own Copywriting?

Well you can, if you really want to.

But before you jump in the deep end, let’s take a look at a few things to ponder before you find yourself drowning in a sea of alphabet soup that ain’t as tasty as you thought it would be.

First impressions are everything!

When potential clients land on your website, you have about 5 seconds to pique their interest before they skedaddle. Humans are a tough crowd these days when they can so easily click over to a competitor’s site. So you need two things to keep them on your page: an appealing, user-friendly design plus compelling content.

Writing that content, or copy as we call it, is both an art and a science.

And you must take extra care when it comes to specialised mental health content. The people searching for you are most likely feeling vulnerable. Carefully worded, empathetic, and inclusive copy is a must. But you still want it to encourage people to ‘buy’ what you’re selling - your service. So the wording needs to be like Goldilocks’ porridge - just right.

Part of that sell is making sure you rank highly when searched on Google.

The words you use on your site - both on the page and behind the scenes in the metatags - directly influence where Google ranks you.  If you think you can write those words yourself, go for your life. If not, it might be your cue to consider hiring a professional copywriter who’s an expert at search engine optimization (SEO) copywriting.      

Running a business is a demanding task, and your time is valuable.

Hiring a copywriter allows you to focus on what you do best – providing your services and growing your business. Copywriters can save you precious time and alleviate the stress of generating content on your own. Moreover, they keep up with industry trends and best practices, ensuring that your content remains relevant and competitive. By outsourcing your copywriting needs, you free up resources and maintain consistent, high-quality content that can attract more clients.

By engaging a professional copywriter, you not only benefit from their expertise in crafting persuasive content but also streamline your business operations, allowing you to concentrate on your core strengths and ultimately attract more clients.

My final question to you is, are you the best person to promote your business?

It may seem pretty obvious that you are because, after all, it’s yours! But when you spend so much of your time focussing on your baby business, you tend to only see it from your perspective. Maybe you see it as 100 percent gold and can’t see the flaws. Or maybe you’re a little jaded and missing what’s great. A copywriter will bring a fresh pair of eyes and help you showcase the benefits of the service you’re offering. A copywriter can ask questions during the creative brief that will elicit exactly what you want to achieve in your messaging. They can then craft copy that will authentically convey that to the world.

If you are still keen to give writing your website a go, Click here for some top website writing tips!